How to use advertising to build strong brands / (Record no. 24797)

MARC details
000 -LEADER
fixed length control field 01891cam a22003374a 4500
001 - CONTROL NUMBER
control field 0000038614
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210511020021.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990216s1999 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99006165
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761912428 (cloth : acidfree paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761912436 (pbk. : acid-free paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency EKioko
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6161.B4
Item number H69 1999
Classification number HF6161
Item number .B4
-- H69
Classification number HF6161
Item number .B4
-- H69
Classification number HF6161
Item number .B4
-- H69
Classification number HF6161
Item number .B4
-- H69
Classification number HF6161
Item number .B4
-- H69
Classification number HF6161
Item number .B4
-- H69
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
245 00 - TITLE STATEMENT
Title How to use advertising to build strong brands /
Statement of responsibility, etc. edited by John Philip Jones.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Sage Publications,
Date of publication, distribution, etc. c1999.
300 ## - PHYSICAL DESCRIPTION
Extent 394 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jones, John Philip.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 061109
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 5
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 1 HF6161.B4H69 BK040643 09/26/2019 09/10/2019 c.4 09/28/2017 General Collection item
        Athi-River Campus Nairobi Campus Open Shelves 09/28/2017 1 HF6161.B4H69 BK035259 10/14/2024 10/14/2024 c.1 09/28/2017 General Collection item
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017   HF6161.B4H69 BK040647 09/28/2017   c.6 09/28/2017 General Collection item
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 3 HF6161.B4H69 BK040644 09/23/2021 05/10/2021 c.5 09/28/2017 General Collection item
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 1 HF6161.B4H69 BK035261 08/20/2018 07/02/2018 c.3 09/28/2017 General Collection item