Brand Positioning Strategies and Market Share of Betting Companies In Kenya (Record no. 249009)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00877nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250716101630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250716b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DUL |
| Language of cataloging | Eng |
| Transcribing agency | DUL |
| Modifying agency | GKanini |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.K4O3.2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ojuka, Grace Wendy Akello |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Positioning Strategies and Market Share of Betting Companies In Kenya |
| Remainder of title | Case of Betika Limited |
| Statement of responsibility, etc. | by Grace Wendy Akello Ojuka |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Nairobi |
| Name of publisher, distributor, etc. | Daystar University |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 148 p |
| Other physical details | ill |
| 500 ## - GENERAL NOTE | |
| General note | A thesis presented to the School of Business and Economics, of Daystar University Nairobi, Kenya in partial fulfillment of the requirement for the degree of Master of Business Administration in Marketing and Strategic Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Theses |
| Classification part | HF5415 |
| Item part | .K4O3 |
| Call number prefix | THES |
| Call number suffix | 2024 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Africana/Special Collection | Athi-River Campus | Athi-River Campus | Open Shelves | 07/16/2025 | Daystar | 2500.00 | HF5415.K4O3.2024 | BK0113553 | 07/16/2025 | 07/16/2025 | Theses | |||||
| Library of Congress Classification | Africana/Special Collection | Nairobi Campus | Nairobi Campus | Open Shelves | 07/16/2025 | Daystar | 2500.00 | HF5415.K4O3.2024 | BK0113554 | 07/16/2025 | 07/16/2025 | Theses |