Targeting the message : (Record no. 26246)

MARC details
000 -LEADER
fixed length control field 00853cam a22002532 4500
001 - CONTROL NUMBER
control field 0000040261
003 - CONTROL NUMBER IDENTIFIER
control field Daystar
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002021313.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070223s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0801307481
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Bedgar
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM263
Item number .T463
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Thomson, William.
245 10 - TITLE STATEMENT
Title Targeting the message :
Remainder of title a receiver centred process for public relations writing /
Statement of responsibility, etc. William Thomson.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Longman,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 508p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
General subdivision Authorship.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicity.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 070223
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HM263.T463 BK013192 09/28/2017 09/28/2017 General Collection item