Creative strategy in advertising / (Record no. 27025)

MARC details
000 -LEADER
fixed length control field 00821cam a22002532 4500
001 - CONTROL NUMBER
control field 0000041174
003 - CONTROL NUMBER IDENTIFIER
control field Daystar
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002021407.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070813s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0534038794
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Pamatta
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825
Item number .J461
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jewler, A. Jerome.
245 10 - TITLE STATEMENT
Title Creative strategy in advertising /
Statement of responsibility, etc. A. Jerome Jewler.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Belmont :
Name of publisher, distributor, etc. Wadsworth,
Date of publication, distribution, etc. c1985.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 304p :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising layout and typography.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 070813
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Weeded       Nairobi Campus Nairobi Campus Store 09/28/2017   HF5825.J461 BK044730 09/28/2017 c.1 09/28/2017 General Collection item