Introduction to advertising and promotion : (Record no. 2867)

MARC details
000 -LEADER
fixed length control field 01001cam a22002772a 4500
001 - CONTROL NUMBER
control field 0000009532
003 - CONTROL NUMBER IDENTIFIER
control field DAYSTAR
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002014604.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030703s1995 mau 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256136963
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
040 ## - CATALOGING SOURCE
Modifying agency Zmuyera
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 10 - TITLE STATEMENT
Title Introduction to advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent 762 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 060412
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Withdrawn   Library of Congress Classification     Athi-River Campus Athi-River Campus Open Shelves (Oversize Books Section) 09/28/2017   OS HF5823.B387 1995 BK030042 09/28/2017 c.1 09/28/2017 General Collection item
          Nairobi Campus Nairobi Campus Open Shelves (Oversize Books Section) 09/28/2017   OS HF5823.B387 1995 BK041488 09/28/2017 c.2 09/28/2017 General Collection item