Advertising media planning / (Record no. 31438)

MARC details
000 -LEADER
fixed length control field 01629cam a22003252 4500
001 - CONTROL NUMBER
control field 0000047152
003 - CONTROL NUMBER IDENTIFIER
control field Daystar
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180314020004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120118s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071703123 :
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Jwairima
050 1# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF826.5
Item number .S57
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sissors, Jack Z.
245 10 - TITLE STATEMENT
Title Advertising media planning /
Statement of responsibility, etc. Jack Z. Sissors and Roger B. Baron.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. McGraw Hill,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 480 p :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baron, Roger B.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 120118
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 4
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00 1 HF826.5.S57 2010 BK85325 03/08/2018 02/22/2018 09/28/2017 General Collection item
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00 1 HF826.5.S57 2010 BK85327 03/27/2018 03/13/2018 09/28/2017 General Collection item
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00 2 HF826.5.S57 2010 BK85329 02/28/2018 02/28/2018 09/28/2017 General Collection item
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017     HF826.5.S57 2010 BK85330 09/28/2017   09/28/2017 General Collection item
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00   HF826.5.S57 2010 BK85326 09/28/2017   09/28/2017 General Collection item
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 1 HF826.5.S57 2010 BK85328 02/23/2024 02/02/2024 09/28/2017 General Collection item