Contemporary advertising integrated marketing communications / (Record no. 35325)

MARC details
000 -LEADER
fixed length control field 00743nam a2200229 4500
001 - CONTROL NUMBER
control field 0000058159
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002023024.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140603s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781121914018
040 ## - CATALOGING SOURCE
Modifying agency Dmoga
050 0# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .A72
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arens, W.
245 ## - TITLE STATEMENT
Title Contemporary advertising integrated marketing communications /
Statement of responsibility, etc. W. Arens, M. Weigold, C.Arens.
250 ## - EDITION STATEMENT
Edition statement 14 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Glasgow :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent Viii, 742 p ;
Dimensions cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Weigold, M.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 140603
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Athi-River Campus Athi-River Campus Open Shelves (Oversize Books Section) 09/28/2017 0.00   OS HF5821.A72 2013 BK96947 09/28/2017 09/28/2017 General Collection item