Marketing : (Record no. 40729)

MARC details
000 -LEADER
fixed length control field 00745cam a22002532a 4500
001 - CONTROL NUMBER
control field 0000011241
003 - CONTROL NUMBER IDENTIFIER
control field DAYSTAR
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211201020022.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030703s1996 nju 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132527103
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K625
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xxix,585 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 060412
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 1
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 1 HF5415.K625 1996 BK039357 12/04/2021 11/30/2021 09/28/2017 General Collection item