Marketing : (Record no. 40796)

MARC details
000 -LEADER
fixed length control field 01097cam a2200301 a 4500
001 - CONTROL NUMBER
control field 0000024937
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002023912.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 900614s1990 maua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 90083026
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0395433584
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BNjogu
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .P658 1991
Classification number HF5415
Item number .P658
Classification number HF5415
Item number .P658 1991
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Pride, William M.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title concepts and strategies /
Statement of responsibility, etc. William Pride, O.C. Ferrell.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Houghton Mifflin Co.,
Date of publication, distribution, etc. c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 774, [66] p. :
Other physical details col. ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 060627
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HF5415.P658 BK011675 09/28/2017 c.2 09/28/2017 General Collection item
Weeded       Nairobi Campus Nairobi Campus Store 09/28/2017   HF5415.P658 BK032942 09/28/2017 c. 09/28/2017 General Collection item