Marketing communications : (Record no. 40844)

MARC details
000 -LEADER
fixed length control field 02215cam a22003852 4500
001 - CONTROL NUMBER
control field 0000032933
003 - CONTROL NUMBER IDENTIFIER
control field Daystar
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210323020041.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060821s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273687727
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Esokpor
Transcribing agency DUL
050 1# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .F55
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
9 (RLIN) 7214
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title engagements, strategies and practice /
Statement of responsibility, etc. Chris Fill.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 911 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographic references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 7215
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels.
9 (RLIN) 7216
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
9 (RLIN) 778
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 060821
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 29
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type Collection code Checked out
    Library of Congress Classification     Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00 5 1 HF5415.123.F55 BK077816 03/25/2021 03/08/2021 c 09/28/2017 General Collection item    
    Library of Congress Classification     Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00 2   HF5415.123.F55 BK072532 10/22/2021 03/22/2021   09/28/2017 General Collection item    
          Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00 4   HF5415.123.F55 BK023948 10/02/2021 03/15/2021 c3 09/28/2017 General Collection item    
          Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00 4 3 HF5415.123.F55 BK023949 09/25/2021 03/01/2021 c. 09/28/2017 General Collection item    
    Library of Congress Classification     Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00 3   HF5415.123.F55 BK072498 03/23/2021 03/22/2021 c2 09/28/2017 Short-Loan item    
          Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00 3 2 HF5415.123.F55 BK077932 03/02/2021 02/09/2021 c 09/28/2017 General Collection item    
    Library of Congress Classification     Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 6   HF5415.123.F55 BK028254 04/24/2024 04/24/2024 c2 09/28/2017 General Collection item General Collection 05/14/2024
          Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 9 2 HF5415.123.F55 BK094947 06/03/2024 06/03/2024 c 09/28/2017 General Collection item   06/19/2024
  Lost and Paid For (Replacement)       Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00     HF5415.123.F55 BK094760 09/28/2017   c 09/28/2017 Book