Qualitative research methods in public relations and marketing communications / (Record no. 40848)

MARC details
000 -LEADER
fixed length control field 03065cam a22004694a 4500
001 - CONTROL NUMBER
control field 0000033408
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191122020005.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010813s2002 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001048321
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415222737
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415222745 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency EKioko
042 ## - AUTHENTICATION CODE
Authentication code c=Program for Cooperative Cataloging
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .D347 2002
Classification number HD59
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Classification number HD59
Item number .D347
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2/07/2
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Daymon, Christine,
Dates associated with a name 1952-.
245 10 - TITLE STATEMENT
Title Qualitative research methods in public relations and marketing communications /
Statement of responsibility, etc. Christine Daymon and Immy Holloway.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 293 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [275]-284) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporations
General subdivision Public relations
-- Research
-- Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
General subdivision Research
-- Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Qualitative research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Holloway, Immy.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 060825
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 1
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Cost, normal purchase price Date last checked out
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HD59.D347 BK011192 09/28/2017 c.1 09/28/2017 General Collection item    
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HD59.D347 BK011194 09/28/2017 c.3 09/28/2017 General Collection item    
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 1 HD59.D347 BK089174 12/19/2019   09/28/2017 General Collection item 0.00 11/21/2019
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HD59.D347 BK011193 09/28/2017 c.2 09/28/2017 General Collection item    
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017   HD59.D347 BK011196 09/28/2017 c.5 09/28/2017 General Collection item    
Weeded       Nairobi Campus Nairobi Campus Store 09/28/2017   HD59.D347 BK011197 09/28/2017 c.6 09/28/2017 General Collection item    
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017   HD59.D347 BK089177 09/28/2017   09/28/2017 General Collection item 0.00  
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017   HD59.D347 BK089247 09/28/2017   09/28/2017 General Collection item 0.00  
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017   HD59.D347 BK089244 09/28/2017   09/28/2017 General Collection item 0.00  
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017   HD59.D347 BK089176 09/28/2017   09/28/2017 General Collection item 0.00  
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017   HD59.D347 BK011195 09/28/2017 c.4 09/28/2017 General Collection item    
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017   HD59.D347 BK089189 09/28/2017   09/28/2017 General Collection item 0.00