Marketing research : (Record no. 40877)

MARC details
000 -LEADER
fixed length control field 01107cam a2200313 a 4500
001 - CONTROL NUMBER
control field 0000036757
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002023920.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 860807s1987 nyua b 00110 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 86020844 //r90
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070347484
035 ## - SYSTEM CONTROL NUMBER
System control number 86020844 //r90
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BNjogu
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .K53 1987
Classification number HF5415.2
Item number .K53
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 19
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kinnear, Thomas C.,
Dates associated with a name 1943-.
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied approach /
Statement of responsibility, etc. Thomas C. Kinnear, James R. Taylor.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1987.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 718 p. :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Taylor, James R.
Fuller form of name (James Ronald),
Dates associated with a name 1938-.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 061006
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Weeded       Nairobi Campus Nairobi Campus Store 09/28/2017   HF5415.2.K53 BK032847 09/28/2017 c. 09/28/2017 General Collection item