Marketing strategy : (Record no. 40928)

MARC details
000 -LEADER
fixed length control field 01571nam a22003372 4500
001 - CONTROL NUMBER
control field 0000042241
003 - CONTROL NUMBER IDENTIFIER
control field Daystar
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210304020018.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080411s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750656757 :
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Nmicheni
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .F46
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fifield, Paul.
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title the difference between marketing and markets /
Statement of responsibility, etc. by Paul Fifield.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Amsterdam :
Name of publisher, distributor, etc. Elsevier,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent 316 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 080411
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 2
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Renewals Date last checked out
    Library of Congress Classification     Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HF5415.F46 2007 BK064342 09/28/2017 c.1 09/28/2017 General Collection item    
    Library of Congress Classification     Athi-River Campus Athi-River Campus Open Shelves 09/28/2017   HF5415.F46 2007 BK064281 09/28/2017 c.2 09/28/2017 General Collection item    
          Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 1 HF5415.F46 2007 BK064271 09/27/2021 c.3 09/28/2017 General Collection item   03/03/2021
          Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 2 HF5415.F46 2007 BK064282 08/19/2024   09/28/2017 General Collection item 2 05/21/2024
          Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 1 HF5415.F46 2007 BK064284 03/24/2025 c.4 09/28/2017 General Collection item 2 02/04/2025