Essential guide to marketing planning / (Record no. 40932)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01667cam a22003372 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000042496 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Daystar |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220326020017.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080722s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273713234 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Daystar |
| Modifying agency | Nmicheni |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .W66 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wood, Marian Burk. |
| 245 10 - TITLE STATEMENT | |
| Title | Essential guide to marketing planning / |
| Statement of responsibility, etc. | Marian Burk Wood. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Marian Burk Wood's essential guide to marketing planning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 268 p. |
| 500 ## - GENERAL NOTE | |
| General note | Cover title. "Marian Burk Wood's essential guide to marketing planning". |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management. |
| 787 1# - OTHER RELATIONSHIP ENTRY | |
| Material-specific details | GC. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 080722 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Collection item |
| Koha issues (borrowed), all copies | 1 |
| 989 ## - | |
| -- | 1488783258 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Athi-River Campus | Athi-River Campus | Open Shelves | 09/28/2017 | HF5415.13.W66 2007 | BK065369 | 09/28/2017 | c | 09/28/2017 | General Collection item | ||||||||
| Athi-River Campus | Athi-River Campus | Open Shelves | 09/28/2017 | HF5415.13.W66 2007 | BK065356 | 09/28/2017 | 09/28/2017 | General Collection item | Library of Congress Classification | ||||||||
| Athi-River Campus | Athi-River Campus | Open Shelves | 09/28/2017 | HF5415.13.W66 2007 | BK065354 | 09/28/2017 | c | 09/28/2017 | General Collection item | ||||||||
| Nairobi Campus | Nairobi Campus | Open Shelves | 09/28/2017 | 2 | HF5415.13.W66 2007 | BK065372 | 07/04/2023 | c | 09/28/2017 | General Collection item | 1 | 06/20/2023 | |||||
| Weeded | Nairobi Campus | Nairobi Campus | Store | 09/28/2017 | HF5415.13.W66 2007 | BK065357 | 09/28/2017 | c | 09/28/2017 | General Collection item |