Principles of marketing / (Record no. 40946)

MARC details
000 -LEADER
fixed length control field 01872cam a2200373 a 4500
001 - CONTROL NUMBER
control field 0000043595
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211016020013.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070108s2008 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0137128273
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0137128274
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency Jwambua
050 1# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 599, [99] p. :
Other physical details ill. (chiefly col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. R-1 - R-30) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
787 18 - OTHER RELATIONSHIP ENTRY
Material-specific details GC.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 090728
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 4
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Total Renewals Date last checked out
    Library of Congress Classification     Athi-River Campus Athi-River Campus Open Shelves (Oversize Books Section) 09/28/2017 0.00   OS HF5415.K636 2008 BK072271 09/28/2017 09/28/2017 General Collection item    
    Library of Congress Classification     Athi-River Campus Athi-River Campus Open Shelves (Oversize Books Section) 09/28/2017 0.00   OS HF5415.K636 2008 BK072295 09/28/2017 09/28/2017 General Collection item    
          Athi-River Campus Athi-River Campus Open Shelves (Oversize Books Section) 09/28/2017 0.00   OS HF5415.K636 2008 BK076197 09/28/2017 09/28/2017 General Collection item    
          Athi-River Campus Athi-River Campus Open Shelves (Oversize Books Section) 09/28/2017 0.00   OS HF5415.K636 2008 BK076293 09/28/2017 09/28/2017 General Collection item    
          Nairobi Campus Nairobi Campus Open Shelves (Oversize Books Section) 09/28/2017 0.00   OS HF5415.K636 2008 BK076190 09/28/2017 09/28/2017 General Collection item    
    Library of Congress Classification     Nairobi Campus Nairobi Campus Open Shelves (Oversize Books Section) 09/28/2017 0.00 5 OS HF5415.K636 2008 BK076205 06/22/2023 09/28/2017 General Collection item 1 06/06/2023