Marketing strategy and competitive positioning / (Record no. 40949)

MARC details
000 -LEADER
fixed length control field 01771cam a22003492 4500
001 - CONTROL NUMBER
control field 0000043709
003 - CONTROL NUMBER IDENTIFIER
control field Daystar
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221112020005.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091001s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273706977 :
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Nmicheni
050 1# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.127
Item number .H66
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham J.
245 10 - TITLE STATEMENT
Title Marketing strategy and competitive positioning /
Statement of responsibility, etc. Graham J. Hooley.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 614 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing.
787 1# - OTHER RELATIONSHIP ENTRY
Material-specific details GC.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 091001
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 4
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date last checked out Total Renewals Checked out
    Library of Congress Classification     Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HF5415.127.H66 2008 BK094648 09/28/2017 c 09/28/2017 General Collection item      
    Library of Congress Classification     Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00 1 HF5415.127.H66 2008 BK094657 11/14/2022 c 09/28/2017 General Collection item 11/11/2022    
          Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00 1 HF5415.127.H66 2008 BK095435 04/01/2019 c 09/28/2017 General Collection item 03/27/2019    
          Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 1 HF5415.127.H66 2008 BK095508 09/30/2024 c 09/28/2017 General Collection item 07/18/2024    
          Nairobi Campus Nairobi Campus Open Shelves 09/28/2017   2 HF5415.127.H66 2008 BK073183 04/04/2022 c 09/28/2017 General Collection item 04/02/2022    
          Athi-River Campus Nairobi Campus Open Shelves 09/28/2017   5 HF5415.127.H66 2008 BK073871 06/03/2024 c 09/28/2017 General Collection item 06/03/2024 1 06/19/2024