The effects of corporate brand communication on internal publics : (Record no. 40965)

MARC details
000 -LEADER
fixed length control field 00980cam a22002772 4500
001 - CONTROL NUMBER
control field 0000044911
003 - CONTROL NUMBER IDENTIFIER
control field Daystar
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002023931.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100727s xx 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Ekioko
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59.2
Item number .K87
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kuria, N. Wairimu.
245 14 - TITLE STATEMENT
Title The effects of corporate brand communication on internal publics :
Remainder of title a case of Kenya commercial bank /
Statement of responsibility, etc. Nengapate, W. Kuria.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Nairobi :
Name of publisher, distributor, etc. Daystar Univ,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent x, 86 p :
Other physical details ill ;
Dimensions cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (marketing).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporate image.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporations
General subdivision Public relations.
787 1# - OTHER RELATIONSHIP ENTRY
Material-specific details THES.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 100727
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nairobi Campus Nairobi Campus Africana & Special Collection 09/28/2017   THES HD59.2.K87 2010 BK097066 09/28/2017 09/28/2017 Theses