Qualitative research methods in public relations and marketing communications / (Record no. 40985)

MARC details
000 -LEADER
fixed length control field 02909cam a2200433 a 4500
001 - CONTROL NUMBER
control field 0000047048
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200918020004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100204s2011 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010004242
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0203846540 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415471176 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415471184 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203846544 (ebook)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415471176 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415471183 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency Jwambua
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .D347 2011
Classification number HD59
Item number .D347
Classification number HD59
Item number .D347
Classification number HD59
Item number .D347
Classification number HD59
Item number .D347
Classification number HD59
Item number .D347
Classification number HD59
Item number .D347
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Daymon, Christine.
245 10 - TITLE STATEMENT
Title Qualitative research methods in public relations and marketing communications /
Statement of responsibility, etc. Christine Daymon and Immy Holloway.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 397 p. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [370]-386) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporations
General subdivision Public relations
-- Research
-- Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations
General subdivision Research
-- Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Qualitative research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Holloway, Immy.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 111208
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 6
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00   HD59.D347 2011 BK87007 09/28/2017 09/28/2017 General Collection item  
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00   HD59.D347 2011 BK87006 09/28/2017 09/28/2017 General Collection item  
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00   HD59.D347 2011 BK87008 09/28/2017 09/28/2017 General Collection item  
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 3 HD59.D347 2011 BK87004 12/22/2020 09/28/2017 General Collection item 09/17/2020
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 2 HD59.D347 2011 BK87005 11/08/2018 09/28/2017 General Collection item 11/02/2018
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 1 HD59.D347 2011 BK87009 12/07/2019 09/28/2017 General Collection item 11/21/2019