An analysis of marketing strategies in the mobile service sector in Kenya : (Record no. 40999)

MARC details
000 -LEADER
fixed length control field 01219nam a22002772 4500
001 - CONTROL NUMBER
control field 0000049031
003 - CONTROL NUMBER IDENTIFIER
control field Daystar
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002023935.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120606s xx 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency EOtanga
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HE9713
Item number .K4 M93
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mwangi, Danson Ndungu Kariuki.
245 13 - TITLE STATEMENT
Title An analysis of marketing strategies in the mobile service sector in Kenya :
Remainder of title a case study of safaricom limited /
Statement of responsibility, etc. Danson Ndungu Kariuki Mwangi.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Nairobi :
Name of publisher, distributor, etc. Daystar University,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 127p :
Other physical details ill.
500 ## - GENERAL NOTE
General note A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfilment of the requirements for the degree of Masters of Business Adminstration in Strategic Management.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cell phone service industry
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cell phone
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Cell phone
General subdivision Research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing survey.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 120606
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nairobi Campus Nairobi Campus Africana & Special Collection 09/28/2017   THES HE9713.K4 M93 2010 BK88728 09/28/2017 09/28/2017 Theses