Determining whether branding of locally manufactured car products increases brand preference : (Record no. 41007)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01273cam a22002532 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000049779 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Daystar |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190826162306.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121105s xx 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Daystar |
| Modifying agency | EOtanga |
| Transcribing agency | DUL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M33 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mbalya, Richard. |
| 9 (RLIN) | 7929 |
| 245 10 - TITLE STATEMENT | |
| Title | Determining whether branding of locally manufactured car products increases brand preference : |
| Remainder of title | a case of autoshops in Nairobi / |
| Statement of responsibility, etc. | Richard Mbalya. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Nairobi : |
| Name of publisher, distributor, etc. | Daystar University, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 86 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administration in Marketing and Strategic Management. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding ( Marketing) |
| 9 (RLIN) | 3561 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 121105 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Theses |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Cost, normal purchase price | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Athi-River Campus | Athi-River Campus | Africana & Special Collection | 09/28/2017 | THES HF5415.13.M33 2010 | BK94530 | 09/28/2017 | 09/28/2017 | Theses | 0.00 | c | |||||
| Nairobi Campus | Nairobi Campus | Africana & Special Collection | 09/28/2017 | THES HF5415.13.M33 2010 | BK88726 | 09/28/2017 | 09/28/2017 | Theses |