Strategic marketing management : (Record no. 41008)

MARC details
000 -LEADER
fixed length control field 01710nam a22003252 4500
001 - CONTROL NUMBER
control field 0000056239
003 - CONTROL NUMBER IDENTIFIER
control field Daystar
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181024020007.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121206s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470689752 :
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency EOtanga
050 1# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .A23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Strategic marketing management :
Remainder of title global perspectives /
Statement of responsibility, etc. David A. Aaker, Damien McLoughlin.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. West Sussex :
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 354 p :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McLouglin, Damien.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 121206
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 2
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HF5415.13.A23 2010 BK90819 09/28/2017 09/28/2017 General Collection item  
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HF5415.13.A23 2010 BK90818 09/28/2017 09/28/2017 General Collection item  
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HF5415.13.A23 2010 BK90814 09/28/2017 09/28/2017 General Collection item  
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 1 HF5415.13.A23 2010 BK90816 12/01/2017 09/28/2017 General Collection item 11/13/2017
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00   HF5415.13.A23 2010 BK90815 09/28/2017 09/28/2017 General Collection item  
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 1 HF5415.13.A23 2010 BK90817 11/07/2018 09/28/2017 General Collection item 10/23/2018