An assessment of marketing strategies employed by private Universities in Kenya to boost student enrollment / (Record no. 41012)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01140cam a22002532 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000057014 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Daystar |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171002023937.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131014s xx 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Daystar |
| Modifying agency | Dmoga |
| 050 1# - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD41 |
| Item number | .M25 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maina, Julia. |
| 245 13 - TITLE STATEMENT | |
| Title | An assessment of marketing strategies employed by private Universities in Kenya to boost student enrollment / |
| Statement of responsibility, etc. | Julia Maina. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Nairobi, Kenya : |
| Name of publisher, distributor, etc. | Daystar University, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 92p. |
| 500 ## - GENERAL NOTE | |
| General note | A thesis presented to the School of Business and Economics of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management and Marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competition |
| General subdivision | Universities |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing startegies |
| General subdivision | Private Universities |
| Geographic subdivision | Kenya. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 131014 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Theses |
| 989 ## - | |
| -- | 1488783258 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nairobi Campus | Nairobi Campus | Africana & Special Collection | 09/28/2017 | 0.00 | THES HD41.M25 2012 | BK94513 | 09/28/2017 | 09/28/2017 | Theses |