Brand media strategy : (Record no. 41038)

MARC details
000 -LEADER
fixed length control field 02110cam a2200385 i 4500
001 - CONTROL NUMBER
control field 0000059853
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200131020005.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140203s2014 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014001649
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781137279569 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
Description conventions rda
Modifying agency Gkiarie
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 0# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .Y68
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Young, Antony,
Dates associated with a name 1964-.
245 10 - TITLE STATEMENT
Title Brand media strategy :
Remainder of title integrated communications planning in the digital era /
Statement of responsibility, etc. Antony Young.
250 ## - EDITION STATEMENT
Edition statement Second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. Palgrave Macmillan,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 242 p :
Other physical details ill ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Google and Facebook -- The new media playbook -- A shift from media planning to communications planning -- Focusing on outcomes, not outputs -- Insight over analysis -- 1 + 1 = 3 -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity -- Deliver more relevant communications -- Touch point selection -- Getting social -- Execution is the X-factor -- Measurement and metrics-- Big data and analytics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 160726
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 4
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Checked out Total Renewals
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00 1 HF5415.1255.Y68 2014 BK0100934 08/28/2019 03/07/2019 09/28/2017 General Collection item    
        Athi-River Campus Athi-River Campus Open Shelves 09/28/2017 0.00   HF5415.1255.Y68 2014 BK0100933 09/28/2017   09/28/2017 General Collection item    
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 4 HF5415.1255.Y68 2014 BK0100935 04/24/2024 04/24/2024 09/28/2017 General Collection item 05/14/2024  
        Nairobi Campus Nairobi Campus Open Shelves 09/28/2017 0.00 4 HF5415.1255.Y68 2014 BK0100936 12/04/2023 10/06/2023 09/28/2017 General Collection item   2