Advertising / (Record no. 41039)

MARC details
000 -LEADER
fixed length control field 01890cam a22004095i 4500
001 - CONTROL NUMBER
control field 0000059957
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171017020005.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131120s2015 nyu 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013955925
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0078028965 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028960 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency Gkiarie
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 0# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .A74
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William.
245 10 - TITLE STATEMENT
Title Advertising /
Statement of responsibility, etc. William Arens, David Schaefer, Michael Weigold.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. McGraw-Hill Education,
Date of publication, distribution, etc. 2015.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1502
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 463 p ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Part 1: An introduction to advertising. Part 2: Understanding the target audience. Part 3: The planning process. Part 4: The creative process.Part 5: Reaching the target audience. Part 6: Integrating marketing communications elements.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding
General subdivision Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name David Schaefer.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Michael Weigold.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 160817
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
Koha issues (borrowed), all copies 1
989 ## -
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nairobi Campus Nairobi Campus Open Shelves (Oversize Books Section) 09/28/2017 0.00 1 OS HF5821.A74 2015 BK0101271 11/27/2017 10/16/2017 09/28/2017 General Collection item
        Nairobi Campus Nairobi Campus Open Shelves (Oversize Books Section) 09/28/2017 0.00   OS HF5821.A74 2015 BK0101269 10/13/2017   09/28/2017 General Collection item
Weeded       Nairobi Campus Nairobi Campus Store 09/28/2017 0.00   OS HF5821.A74 2015 BK0101268 09/28/2017   09/28/2017 General Collection item
Weeded       Nairobi Campus Nairobi Campus Store 09/28/2017 0.00   OS HF5821.A74 2015 BK0101270 09/28/2017   09/28/2017 General Collection item