The effect of relationship marketing strategies on performance in the hotel industry in Kenya : (Record no. 41049)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01058nam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000057760 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171002023941.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140407s xx 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | Dmoga |
| 050 0# - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.16 |
| Item number | .N63 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ng'ang'a, Sylvia M. |
| 245 ## - TITLE STATEMENT | |
| Title | The effect of relationship marketing strategies on performance in the hotel industry in Kenya : |
| Remainder of title | a case of five star hotels in Nairobi / |
| Statement of responsibility, etc. | Sylvia M. Ng'ang'a. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Nairobi, Kenya : |
| Name of publisher, distributor, etc. | Daystar University, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 96 p ; |
| Dimensions | cm. |
| 500 ## - GENERAL NOTE | |
| General note | A thesis presented to the School of Business and Economics, Department of Commerce of Daystar University Nairobi, Kenya in partial fulfillment for the degree of Master of Business Administration in Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 140407 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Theses |
| 989 ## - | |
| -- | 1488783258 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nairobi Campus | Nairobi Campus | Africana & Special Collection | 09/28/2017 | 0.00 | THES HF5415.16.N63 2013 | BK96371 | 09/28/2017 | 09/28/2017 | Theses |