Advertising : (Record no. 41050)

MARC details
000 -LEADER
fixed length control field 00793cam a22002532a 4500
001 - CONTROL NUMBER
control field 0000002234
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002023941.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030703s1980 nyu 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0394322657
035 ## - SYSTEM CONTROL NUMBER
System control number (DAYSTAR)0000002234
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency BNjogu
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .G48
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gilson, Christopher.
245 10 - TITLE STATEMENT
Title Advertising :
Remainder of title concepts and strategies /
Statement of responsibility, etc. Christopher Gilson.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Random House,
Date of publication, distribution, etc. c1980.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 610 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Berkman, Harold W.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 100521
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Collection item
989 ## -
-- 1488783135
-- 1488783258
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
Withdrawn       Athi-River Campus Athi-River Campus Store 09/28/2017   HF5823.G48 BK012342 09/28/2017 09/28/2017 General Collection item