Strategic advertising management / (Record no. 42153)
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000 -LEADER | |
---|---|
fixed length control field | 09119cam a22008652 4500 |
001 - CONTROL NUMBER | |
control field | 0000000415 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200514020004.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 091118s xx 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 2008038449 : |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (Daystar)0000043803 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Daystar |
Modifying agency | Eingaa |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Percy, Larry. |
245 10 - TITLE STATEMENT | |
Title | Strategic advertising management / |
Statement of responsibility, etc. | Larry Percy and Richard Elliott. |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Oxford : |
Name of publisher, distributor, etc. | Oxford University Press, |
Date of publication, distribution, etc. | c2009. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | p :xvii, 423 : |
Other physical details | ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising |
General subdivision | Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Communication in marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Sales Promotion. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic planning. |
787 18 - OTHER RELATIONSHIP ENTRY | |
Material-specific details | TBL. |
908 ## - PUT COMMAND PARAMETER (RLIN) | |
Put command parameter | 110117 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Textbook Loan |
Koha issues (borrowed), all copies | 4 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date last checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6098.00 | TBL HF5438.5.P475 2008 | BK076034 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 10127.00 | TBL HF5438.5.P475 2008 | BK079329 | 09/28/2017 | 09/28/2017 | Textbook Loan | |||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6099.00 | TBL HF5438.5.P475 2008 | BK076067 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6100.00 | TBL HF5438.5.P475 2008 | BK076186 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6101.00 | TBL HF5438.5.P475 2008 | BK076412 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6102.00 | 2 | TBL HF5438.5.P475 2008 | BK076020 | 06/17/2021 | c | 09/28/2017 | Textbook Loan | 05/13/2020 | ||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6104.00 | TBL HF5438.5.P475 2008 | BK076014 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6104.00 | TBL HF5438.5.P475 2008 | BK076404 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6115.00 | TBL HF5438.5.P475 2008 | BK076446 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6891.00 | TBL HF5438.5.P475 2008 | BK079633 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6892.00 | TBL HF5438.5.P475 2008 | BK079344 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6893.00 | TBL HF5438.5.P475 2008 | BK079260 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6894.00 | TBL HF5438.5.P475 2008 | BK079263 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6895.00 | TBL HF5438.5.P475 2008 | BK079266 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6896.00 | TBL HF5438.5.P475 2008 | BK079136 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6897.00 | TBL HF5438.5.P475 2008 | BK079133 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6898.00 | TBL HF5438.5.P475 2008 | BK079275 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6899.00 | 1 | TBL HF5438.5.P475 2008 | BK079624 | 12/10/2019 | c | 09/28/2017 | Textbook Loan | 10/29/2019 | ||||
Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 6900.00 | TBL HF5438.5.P475 2008 | BK079326 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Mombasa Campus | Mombasa Campus | Text Book Loan | 09/28/2017 | 6095.00 | TBL HF5438.5.P475 2008 | BK076054 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Mombasa Campus | Mombasa Campus | Text Book Loan | 09/28/2017 | 6096.00 | TBL HF5438.5.P475 2008 | BK076364 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Mombasa Campus | Mombasa Campus | Text Book Loan | 09/28/2017 | 6097.00 | TBL HF5438.5.P475 2008 | BK076410 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Mombasa Campus | Mombasa Campus | Text Book Loan | 09/28/2017 | 6113.00 | TBL HF5438.5.P475 2008 | BK076122 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Mombasa Campus | Mombasa Campus | Text Book Loan | 09/28/2017 | 6114.00 | TBL HF5438.5.P475 2008 | BK076099 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Mombasa Campus | Mombasa Campus | Text Book Loan | 09/28/2017 | 6874.00 | TBL HF5438.5.P475 2008 | BK079382 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Mombasa Campus | Mombasa Campus | Text Book Loan | 09/28/2017 | 6875.00 | TBL HF5438.5.P475 2008 | BK078228 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Mombasa Campus | Mombasa Campus | Text Book Loan | 09/28/2017 | 6876.00 | TBL HF5438.5.P475 2008 | BK078119 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Mombasa Campus | Mombasa Campus | Text Book Loan | 09/28/2017 | 6877.00 | TBL HF5438.5.P475 2008 | BK078138 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Mombasa Campus | Mombasa Campus | Text Book Loan | 09/28/2017 | 6878.00 | TBL HF5438.5.P475 2008 | BK079582 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Mombasa Campus | Mombasa Campus | Text Book Loan | 09/28/2017 | 6879.00 | TBL HF5438.5.P475 2008 | BK076360 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6106.00 | TBL HF5438.5.P475 2008 | BK076083 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6112.00 | TBL HF5438.5.P475 2008 | BK076512 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 10126.00 | TBL HF5438.5.P475 2008 | BK079335 | 09/28/2017 | 09/28/2017 | Textbook Loan | |||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6105.00 | TBL HF5438.5.P475 2008 | BK076041 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6107.00 | TBL HF5438.5.P475 2008 | BK075980 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6108.00 | TBL HF5438.5.P475 2008 | BK076418 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6109.00 | TBL HF5438.5.P475 2008 | BK076349 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6110.00 | TBL HF5438.5.P475 2008 | BK076348 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6111.00 | TBL HF5438.5.P475 2008 | BK076366 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6880.00 | TBL HF5438.5.P475 2008 | BK078132 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6881.00 | TBL HF5438.5.P475 2008 | BK078136 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6882.00 | TBL HF5438.5.P475 2008 | BK079639 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6883.00 | TBL HF5438.5.P475 2008 | BK079338 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6884.00 | TBL HF5438.5.P475 2008 | BK079257 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6885.00 | 1 | TBL HF5438.5.P475 2008 | BK079254 | 12/11/2019 | c | 09/28/2017 | Textbook Loan | 09/04/2019 | ||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6886.00 | TBL HF5438.5.P475 2008 | BK079302 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6887.00 | TBL HF5438.5.P475 2008 | BK078129 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6888.00 | TBL HF5438.5.P475 2008 | BK078225 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6889.00 | TBL HF5438.5.P475 2008 | BK078247 | 09/28/2017 | c | 09/28/2017 | Textbook Loan | ||||||
Nairobi Campus | Nairobi Campus | Text Book Loan | 09/28/2017 | 6890.00 | TBL HF5438.5.P475 2008 | BK079636 | 09/28/2017 | c | 09/28/2017 | Textbook Loan |