Strategic advertising management / (Record no. 42153)

MARC details
000 -LEADER
fixed length control field 09119cam a22008652 4500
001 - CONTROL NUMBER
control field 0000000415
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200514020004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091118s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 2008038449 :
035 ## - SYSTEM CONTROL NUMBER
System control number (Daystar)0000043803
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Eingaa
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry.
245 10 - TITLE STATEMENT
Title Strategic advertising management /
Statement of responsibility, etc. Larry Percy and Richard Elliott.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent p :xvii, 423 :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales Promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
787 18 - OTHER RELATIONSHIP ENTRY
Material-specific details TBL.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 110117
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Textbook Loan
Koha issues (borrowed), all copies 4
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date last checked out
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6098.00   TBL HF5438.5.P475 2008 BK076034 09/28/2017 c 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 10127.00   TBL HF5438.5.P475 2008 BK079329 09/28/2017   09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6099.00   TBL HF5438.5.P475 2008 BK076067 09/28/2017 c 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6100.00   TBL HF5438.5.P475 2008 BK076186 09/28/2017 c 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6101.00   TBL HF5438.5.P475 2008 BK076412 09/28/2017 c 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6102.00 2 TBL HF5438.5.P475 2008 BK076020 06/17/2021 c 09/28/2017 Textbook Loan 05/13/2020
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6104.00   TBL HF5438.5.P475 2008 BK076014 09/28/2017 c 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6104.00   TBL HF5438.5.P475 2008 BK076404 09/28/2017 c 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6115.00   TBL HF5438.5.P475 2008 BK076446 09/28/2017 c 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6891.00   TBL HF5438.5.P475 2008 BK079633 09/28/2017 c 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6892.00   TBL HF5438.5.P475 2008 BK079344 09/28/2017 c 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6893.00   TBL HF5438.5.P475 2008 BK079260 09/28/2017 c 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6894.00   TBL HF5438.5.P475 2008 BK079263 09/28/2017 c 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6895.00   TBL HF5438.5.P475 2008 BK079266 09/28/2017 c 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6896.00   TBL HF5438.5.P475 2008 BK079136 09/28/2017 c 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6897.00   TBL HF5438.5.P475 2008 BK079133 09/28/2017 c 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6898.00   TBL HF5438.5.P475 2008 BK079275 09/28/2017 c 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6899.00 1 TBL HF5438.5.P475 2008 BK079624 12/10/2019 c 09/28/2017 Textbook Loan 10/29/2019
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 6900.00   TBL HF5438.5.P475 2008 BK079326 09/28/2017 c 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 6095.00   TBL HF5438.5.P475 2008 BK076054 09/28/2017 c 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 6096.00   TBL HF5438.5.P475 2008 BK076364 09/28/2017 c 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 6097.00   TBL HF5438.5.P475 2008 BK076410 09/28/2017 c 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 6113.00   TBL HF5438.5.P475 2008 BK076122 09/28/2017 c 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 6114.00   TBL HF5438.5.P475 2008 BK076099 09/28/2017 c 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 6874.00   TBL HF5438.5.P475 2008 BK079382 09/28/2017 c 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 6875.00   TBL HF5438.5.P475 2008 BK078228 09/28/2017 c 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 6876.00   TBL HF5438.5.P475 2008 BK078119 09/28/2017 c 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 6877.00   TBL HF5438.5.P475 2008 BK078138 09/28/2017 c 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 6878.00   TBL HF5438.5.P475 2008 BK079582 09/28/2017 c 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 6879.00   TBL HF5438.5.P475 2008 BK076360 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6106.00   TBL HF5438.5.P475 2008 BK076083 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6112.00   TBL HF5438.5.P475 2008 BK076512 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 10126.00   TBL HF5438.5.P475 2008 BK079335 09/28/2017   09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6105.00   TBL HF5438.5.P475 2008 BK076041 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6107.00   TBL HF5438.5.P475 2008 BK075980 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6108.00   TBL HF5438.5.P475 2008 BK076418 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6109.00   TBL HF5438.5.P475 2008 BK076349 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6110.00   TBL HF5438.5.P475 2008 BK076348 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6111.00   TBL HF5438.5.P475 2008 BK076366 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6880.00   TBL HF5438.5.P475 2008 BK078132 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6881.00   TBL HF5438.5.P475 2008 BK078136 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6882.00   TBL HF5438.5.P475 2008 BK079639 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6883.00   TBL HF5438.5.P475 2008 BK079338 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6884.00   TBL HF5438.5.P475 2008 BK079257 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6885.00 1 TBL HF5438.5.P475 2008 BK079254 12/11/2019 c 09/28/2017 Textbook Loan 09/04/2019
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6886.00   TBL HF5438.5.P475 2008 BK079302 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6887.00   TBL HF5438.5.P475 2008 BK078129 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6888.00   TBL HF5438.5.P475 2008 BK078225 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6889.00   TBL HF5438.5.P475 2008 BK078247 09/28/2017 c 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 6890.00   TBL HF5438.5.P475 2008 BK079636 09/28/2017 c 09/28/2017 Textbook Loan