Creative strategy in advertising / (Record no. 42214)

MARC details
000 -LEADER
fixed length control field 01927cam a2200361 a 4500
001 - CONTROL NUMBER
control field 0000000481
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190910020005.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091228s1985 caua b 00110 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 84011831 //r91
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0534162908
035 ## - SYSTEM CONTROL NUMBER
System control number 84011831 //r91
035 ## - SYSTEM CONTROL NUMBER
System control number 0000043960
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Eingaa
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825
Item number .J46 1985
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13/2
Edition number 20
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Jewler, A. Jerome.
245 10 - TITLE STATEMENT
Title Creative strategy in advertising /
Statement of responsibility, etc. A. Jerome Jewler.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Belmont, California :
Name of publisher, distributor, etc. Wadsworth,
Date of publication, distribution, etc. c1992.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 418 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising layout and typography.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 110117
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Textbook Loan
Koha issues (borrowed), all copies 2
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Checked out
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 10053.00 1 TBL HF5825.J46 1992 BK083847 12/07/2019 09/05/2019 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 10054.00 1 TBL HF5825.J46 1992 BK083838 12/16/2019 09/09/2019 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 10055.00   TBL HF5825.J46 1992 BK083014 09/28/2017   09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 10051.00   TBL HF5825.J46 1992 BK083844 09/28/2017   09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 10052.00   TBL HF5825.J46 1992 BK082808 09/28/2017   09/28/2017 Textbook Loan  
  Lost (Reported)     Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 10050.00   TBL HF5825.J46 1992 BK083841 09/28/2017 09/26/2017 09/28/2017 Textbook Loan 12/20/2017
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 10056.00   TBL HF5825.J46 1992 BK083889 09/28/2017   09/28/2017 Textbook Loan