Contemporary advertising : (Record no. 42357)

MARC details
000 -LEADER
fixed length control field 23555cam a22020532 4500
001 - CONTROL NUMBER
control field 0000000638
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191016020011.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100421s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071220606 :
035 ## - SYSTEM CONTROL NUMBER
System control number (Daystar)0000044369
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Dnjuki
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 10 - TITLE STATEMENT
Title Contemporary advertising :
Remainder of title and integrated marketing communications /
Statement of responsibility, etc. Williams F. Arens.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 774p :
Other physical details ill,(chiefly co)l.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Weigold, Michael F. & Arens,Christian.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 110118
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Textbook Loan
Koha issues (borrowed), all copies 6
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 27373.00   TBL HF5821.B62 TB27373 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14236.00   TBL HF5821.B62 BK089759 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14237.00   TBL HF5821.B62 BK090170 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14243.00   TBL HF5821.B62 BK090184 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14244.00   TBL HF5821.B62 BK090208 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14245.00   TBL HF5821.B62 BK090201 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14246.00 1 TBL HF5821.B62 BK090209 11/27/2019 09/28/2017 Textbook Loan 08/22/2019
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14255.00   TBL HF5821.B62 BK090204 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14256.00   TBL HF5821.B62 BK090159 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14258.00   TBL HF5821.B62 BK090164 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14259.00   TBL HF5821.B62 BK090167 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14261.00   TBL HF5821.B62 BK090158 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14265.00   TBL HF5821.B62 BK090415 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14267.00   TBL HF5821.B62 BK090163 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14271.00   TBL HF5821.B62 BK089728 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14272.00   TBL HF5821.B62 BK089664 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14273.00   TBL HF5821.B62 BK089724 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14274.00   TBL HF5821.B62 BK090188 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14275.00   TBL HF5821.B62 BK090196 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14279.00   TBL HF5821.B62 BK089708 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14280.00   TBL HF5821.B62 BK089716 09/28/2017 09/28/2017 Textbook Loan  
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        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14288.00   TBL HF5821.B62 BK089354 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14289.00 1 TBL HF5821.B62 BK089654 12/19/2019 09/28/2017 Textbook Loan 09/06/2019
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14290.00   TBL HF5821.B62 BK090162 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14297.00   TBL HF5821.B62 BK089754 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14298.00   TBL HF5821.B62 BK089713 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14308.00   TBL HF5821.B62 BK089371 09/28/2017 09/28/2017 Textbook Loan  
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        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14310.00   TBL HF5821.B62 BK089461 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14316.00   TBL HF5821.B62 BK089626 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14317.00   TBL HF5821.B62 BK089359 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14319.00   TBL HF5821.B62 BK089692 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14323.00   TBL HF5821.B62 BK089627 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14925.00   TBL HF5821.B62 BK089673 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 14926.00   TBL HF5821.B62 BK089667 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17517.00   TBL HF5821.B62 BK095401 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17518.00   TBL HF5821.B62 BK094738 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17519.00   TBL HF5821.B62 BK094828 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17520.00 1 TBL HF5821.B62 BK094846 12/07/2019 09/28/2017 Textbook Loan 09/05/2019
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        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17523.00   TBL HF5821.B62 BK094824 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17524.00   TBL HF5821.B62 BK094663 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17525.00   TBL HF5821.B62 BK094798 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17526.00   TBL HF5821.B62 BK095407 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17527.00   TBL HF5821.B62 BK095141 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17528.00   TBL HF5821.B62 BK094753 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17529.00   TBL HF5821.B62 BK095150 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17530.00   TBL HF5821.B62 BK095317 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17531.00   TBL HF5821.B62 BK095120 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17532.00   TBL HF5821.B62 BK094859 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17536.00   TBL HF5821.B62 BK094727 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17538.00   TBL HF5821.B62 BK095272 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17542.00   TBL HF5821.B62 BK095361 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17543.00   TBL HF5821.B62 BK095105 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17544.00 1 TBL HF5821.B62 BK095099 06/08/2018 09/28/2017 Textbook Loan 02/21/2018
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17545.00   TBL HF5821.B62 BK095095 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17546.00   TBL HF5821.B62 BK095281 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17548.00   TBL HF5821.B62 BK095311 09/28/2017 09/28/2017 Textbook Loan  
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 17549.00   TBL HF5821.B62 BK095350 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14240.00   TBL HF5821.B62 BK090157 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14241.00   TBL HF5821.B62 BK090154 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14242.00   TBL HF5821.B62 BK090190 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14253.00   TBL HF5821.B62 BK090193 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14260.00   TBL HF5821.B62 BK090160 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14262.00   TBL HF5821.B62 BK090166 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14263.00   TBL HF5821.B62 BK090155 09/28/2017 09/28/2017 Textbook Loan  
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        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14268.00   TBL HF5821.B62 BK090151 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14269.00   TBL HF5821.B62 BK089513 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14270.00   TBL HF5821.B62 BK089719 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14283.00   TBL HF5821.B62 BK090185 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14285.00   TBL HF5821.B62 BK089638 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14286.00   TBL HF5821.B62 BK089518 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14287.00   TBL HF5821.B62 BK089641 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14291.00   TBL HF5821.B62 BK089640 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14307.00   TBL HF5821.B62 BK089456 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14318.00   TBL HF5821.B62 BK089760 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14321.00   TBL HF5821.B62 BK089741 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 14322.00   TBL HF5821.B62 BK089727 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 17500.00   TBL HF5821.B62 BK095347 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 17502.00   TBL HF5821.B62 BK095227 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 17504.00   TBL HF5821.B62 BK095326 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 17506.00   TBL HF5821.B62 BK095221 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 17508.00   TBL HF5821.B62 BK095230 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 17547.00   TBL HF5821.B62 BK095117 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 17551.00   TBL HF5821.B62 BK095486 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 17552.00   TBL HF5821.B62 BK095293 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 17555.00   TBL HF5821.B62 BK095257 09/28/2017 09/28/2017 Textbook Loan  
        Mombasa Campus Mombasa Campus Text Book Loan 09/28/2017 17556.00   TBL HF5821.B62 BK095362 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 14238.00   TBL HF5821.B62 BK090152 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 14239.00   TBL HF5821.B62 BK090173 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 14247.00   TBL HF5821.B62 BK090195 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 14248.00   TBL HF5821.B62 BK090178 09/28/2017 09/28/2017 Textbook Loan  
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        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 14250.00   TBL HF5821.B62 BK090179 09/28/2017 09/28/2017 Textbook Loan  
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        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 14257.00 1 TBL HF5821.B62 BK090210 04/25/2019 09/28/2017 Textbook Loan 01/28/2019
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        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 14305.00 1 TBL HF5821.B62 BK089733 02/20/2020 09/28/2017 Textbook Loan 10/15/2019
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        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17511.00   TBL HF5821.B62 BK095216 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17512.00   TBL HF5821.B62 BK095248 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17513.00   TBL HF5821.B62 BK095377 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17514.00   TBL HF5821.B62 BK094762 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17515.00   TBL HF5821.B62 BK095341 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17516.00   TBL HF5821.B62 BK095371 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17533.00   TBL HF5821.B62 BK094860 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17534.00   TBL HF5821.B62 BK094830 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17535.00   TBL HF5821.B62 BK094779 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17537.00   TBL HF5821.B62 BK095314 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17539.00   TBL HF5821.B62 BK095145 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17540.00   TBL HF5821.B62 BK095175 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17541.00   TBL HF5821.B62 BK095101 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17550.00   TBL HF5821.B62 BK095392 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17553.00   TBL HF5821.B62 BK095312 09/28/2017 09/28/2017 Textbook Loan  
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 17554.00   TBL HF5821.B62 BK094732 09/28/2017 09/28/2017 Textbook Loan