Strategic marketing / (Record no. 42710)

MARC details
000 -LEADER
fixed length control field 04130cam a22005292 4500
001 - CONTROL NUMBER
control field 0000001027
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221013020005.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080805s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263351 :
035 ## - SYSTEM CONTROL NUMBER
System control number (Daystar)0000042518
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Poriedo
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 10 - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. [by] David W. Cravens.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 784 p :
Other physical details ill.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill companies
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel F.
787 1# - OTHER RELATIONSHIP ENTRY
Material-specific details TBL.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 110119
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Textbook Loan
Koha issues (borrowed), all copies 6
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 1455.00 2 TBL HF5415.135.C72 2009 BK065689 12/19/2018 09/17/2018 09/28/2017 Textbook Loan
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 1456.00   TBL HF5415.135.C72 2009 BK065715 09/28/2017   09/28/2017 Textbook Loan
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 1457.00   TBL HF5415.135.C72 2009 BK065686 09/28/2017   09/28/2017 Textbook Loan
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 1458.00   TBL HF5415.135.C72 2009 BK065698 09/28/2017   09/28/2017 Textbook Loan
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 1459.00   TBL HF5415.135.C72 2009 BK065683 09/28/2017   09/28/2017 Textbook Loan
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 1461.00   TBL HF5415.135.C72 2009 BK065724 09/28/2017   09/28/2017 Textbook Loan
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 1462.00   TBL HF5415.135.C72 2009 BK065704 09/28/2017   09/28/2017 Textbook Loan
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 1463.00 2 TBL HF5415.135.C72 2009 BK065701 05/17/2021 01/20/2021 09/28/2017 Textbook Loan
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 1464.00   TBL HF5415.135.C72 2009 BK065692 09/28/2017   09/28/2017 Textbook Loan
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 1473.00   TBL HF5415.135.C72 2009 BK065718 09/28/2017   09/28/2017 Textbook Loan
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 1460.00   TBL HF5415.135.C72 2009 BK065736 03/19/2018   09/28/2017 Textbook Loan
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 1465.00 2 TBL HF5415.135.C72 2009 BK065739 03/20/2024 01/26/2024 09/28/2017 Textbook Loan
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 1466.00   TBL HF5415.135.C72 2009 BK065727 09/28/2017   09/28/2017 Textbook Loan
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 1467.00   TBL HF5415.135.C72 2009 BK065733 09/28/2017   09/28/2017 Textbook Loan
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 1468.00   TBL HF5415.135.C72 2009 BK065707 09/28/2017   09/28/2017 Textbook Loan
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 1469.00   TBL HF5415.135.C72 2009 BK065710 09/28/2017   09/28/2017 Textbook Loan
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 1470.00   TBL HF5415.135.C72 2009 BK065695 09/28/2017   09/28/2017 Textbook Loan
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 1471.00 1 TBL HF5415.135.C72 2009 BK065730 11/07/2022 10/12/2022 09/28/2017 Textbook Loan
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 1472.00   TBL HF5415.135.C72 2009 BK065712 09/28/2017   09/28/2017 Textbook Loan
        Nairobi Campus Nairobi Campus Text Book Loan 09/28/2017 1474.00   TBL HF5415.135.C72 2009 BK065706 02/05/2018 09/14/2017 09/28/2017 Textbook Loan