Essentials of marketing research / (Record no. 42769)

MARC details
000 -LEADER
fixed length control field 00858cam a22002772a 4500
001 - CONTROL NUMBER
control field 0000001087
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002025331.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030703s1993 mau 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256081123
035 ## - SYSTEM CONTROL NUMBER
System control number (DAYSTAR)0000006706
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
040 ## - CATALOGING SOURCE
Modifying agency COnyango
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dillon, William.
245 10 - TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc. William Dillon.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1993.
300 ## - PHYSICAL DESCRIPTION
Extent 556 p. :
Other physical details ill.
490 0# - SERIES STATEMENT
Series statement The Irwin series in marketing
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Firtle, Neil H.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Madden, Thomas J.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 110119
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Textbook Loan
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 7886.00   TBL HF5415.2.D537 BK063734 09/28/2017 c.1 09/28/2017 Textbook Loan