Essentials of marketing research / (Record no. 42769)
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000 -LEADER | |
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fixed length control field | 00858cam a22002772a 4500 |
001 - CONTROL NUMBER | |
control field | 0000001087 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20171002025331.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 030703s1993 mau 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0256081123 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (DAYSTAR)0000006706 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Daystar |
040 ## - CATALOGING SOURCE | |
Modifying agency | COnyango |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Dillon, William. |
245 10 - TITLE STATEMENT | |
Title | Essentials of marketing research / |
Statement of responsibility, etc. | William Dillon. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | McGraw-Hill, |
Date of publication, distribution, etc. | c1993. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 556 p. : |
Other physical details | ill. |
490 0# - SERIES STATEMENT | |
Series statement | The Irwin series in marketing |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Firtle, Neil H. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Madden, Thomas J. |
908 ## - PUT COMMAND PARAMETER (RLIN) | |
Put command parameter | 110119 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Textbook Loan |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Athi-River Campus | Athi-River Campus | Text Book Loan | 09/28/2017 | 7886.00 | TBL HF5415.2.D537 | BK063734 | 09/28/2017 | c.1 | 09/28/2017 | Textbook Loan |