Introduction to mass communication : (Record no. 43207)

MARC details
000 -LEADER
fixed length control field 00973cam a22002772 4500
001 - CONTROL NUMBER
control field 0000001798
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002025648.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090925s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070169 :
035 ## - SYSTEM CONTROL NUMBER
System control number (Daystar)0000043691
040 ## - CATALOGING SOURCE
Original cataloging agency Daystar
Modifying agency Poriedo
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Stanley J.
245 10 - TITLE STATEMENT
Title Introduction to mass communication :
Remainder of title media literacy and culture /
Statement of responsibility, etc. by Stanley Baran.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, USA :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 450p :
Other physical details ill.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The McGraw-Hill companies
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Mass media culture.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media literacy.
787 1# - OTHER RELATIONSHIP ENTRY
Material-specific details TBL.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 120309
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Textbook Loan
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Athi-River Campus Athi-River Campus Text Book Loan 09/28/2017 4367.00   TBL P90.B284 SIRSBK07632400000360 09/28/2017 09/28/2017 Textbook Loan