Market research in practice (Record no. 67871)

MARC details
000 -LEADER
fixed length control field 01689nam a22003734a 4500
001 - CONTROL NUMBER
control field 0000078713
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002053935.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040204s2004 enka sb 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780749441807
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0749441801
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10084442
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)61166544
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .H253 2004eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hague, Paul N.
245 10 - TITLE STATEMENT
Title Market research in practice
Medium [electronic resource] :
Remainder of title a guide to the basics /
Statement of responsibility, etc. Paul Hague, Nick Hague & Carol-Ann Morgan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Sterling, VA :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 244 p. :
Other physical details ill.
490 1# - SERIES STATEMENT
Series statement Market research in practice series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 221-235) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2013.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hague, Nick,
Dates associated with a name 1974-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morgan, Carol-Ann,
Dates associated with a name 1958-
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Market research in practice series.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/daystar/Doc?id=10084442">http://site.ebrary.com/lib/daystar/Doc?id=10084442</a>
Public note An electronic book accessible through the World Wide Web; click to view
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 170314
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Electronic Book

No items available.