Profitable marketing communications (Record no. 81495)

MARC details
000 -LEADER
fixed length control field 01935nam a2200409 a 4500
001 - CONTROL NUMBER
control field 0000092340
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002054732.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061130s2007 enk sb 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2006039729
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA694360
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Canceled/invalid control number 013596084
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 074944942X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780749449421
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10177070
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)568032077
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .Y69 2007eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Young, Antony,
Dates associated with a name 1964-
245 10 - TITLE STATEMENT
Title Profitable marketing communications
Medium [electronic resource] :
Remainder of title a guide to marketing return on investment /
Statement of responsibility, etc. Antony Young & Lucy Aitken.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Philadelphia :
Name of publisher, distributor, etc. Kogan Page Ltd,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 212 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [203]-207) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note A need for a new marketing model -- A change in philosophy -- Our marketing ROI stars -- Invest, don't spend -- Concentrate on outcomes, not outputs -- Forget consumers, target customers -- Manage your communication investment portfolio -- Differentiate any way you can -- Engagement and experience are the new 30-second ads -- Apply a 'focus investing' approach -- Establish a measurement culture -- Leverage your employee capital -- Is your organization marketing ROI-fit?
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2013.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Capital investments
General subdivision Evaluation.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Rate of return.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Profit.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aitken, Lucy.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/daystar/Doc?id=10177070">http://site.ebrary.com/lib/daystar/Doc?id=10177070</a>
Public note An electronic book accessible through the World Wide Web; click to view
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 170314
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Electronic Book

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