Normal view MARC view

Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

  • control field: 7881

003 - CONTROL NUMBER IDENTIFIER

  • control field: KE-NaDUL

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20190826151236.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 190826|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: KE-NaDUL
  • Transcribing agency: KE-NaDUL

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Brand names products--management.

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (KE-NaDUL)26764: Okoth, Anthony S. 7880, The perception of Kenya and doctors on the various differentiation strategies used by multinationals to build brand equity within the pharmaceutical industry /, c2006.