Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang.

By: Contributor(s): Material type: TextTextPublication details: Cambridge, Mass. : Harvard University Press, 2008.Description: xiii, 411 p. : illSubject(s): Genre/Form: DDC classification:
  • 659.10951 22
LOC classification:
  • HF5813.C5 W37 2008eb
Other classification:
  • 85.40
Online resources:
Contents:
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
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Includes bibliographical references (p. 357-392) and index.

Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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