Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2010.Description: xxxi, 240 pSubject(s): Genre/Form: DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .S7419 2010eb
Online resources:
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Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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