The great American blow-up [electronic resource] : puffery in advertising and selling / Ivan L. Preston.

By: Contributor(s): Material type: TextTextPublication details: Madison, Wis. : University of Wisconsin Press, c1996.Edition: Rev. edDescription: viii, 243 pSubject(s): Genre/Form: DDC classification:
  • 659.1 20
LOC classification:
  • HF5813.U6 P68 1996eb
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Includes bibliographical references (p. 197-227) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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