The Googlization of everything [electronic resource] : (and why we should worry) / Siva Vaidhyanathan.

By: Contributor(s): Material type: TextTextPublication details: Berkeley : University of California Press, 2011.Description: xiv, 265 pSubject(s): Genre/Form: DDC classification:
  • 338.7/6102504 22
LOC classification:
  • HD9696.8.U64 G669 2011eb
Online resources:
Contents:
Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project.
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Includes bibliographical references and index.

Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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