The principles of Islamic marketing [electronic resource] / Baker Ahmad Alserhan.
Material type: TextPublication details: Burlington, Vt. : Gower, c2011.Description: xiii, 204 pSubject(s): Genre/Form: DDC classification:- 658.80088/297 22
- HF5475.I74 A47 2011eb
Includes index.
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments on this title.