Social media metrics secrets [electronic resource] : do what you never thought possible with social media metrics / John Lovett.

By: Contributor(s): Material type: TextTextPublication details: Indianapolis, Ind. : Wiley Pub., Inc., 2011.Description: xix, 364 p. : ill. (some col.)Subject(s): Genre/Form: LOC classification:
  • HM742 .L68 2011eb
Online resources:
Contents:
pt. 1. Addressing the social data dilemma -- pt. 2. Managing social media with analytics -- pt. 3. Finding the big social media payoff.
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Includes index.

pt. 1. Addressing the social data dilemma -- pt. 2. Managing social media with analytics -- pt. 3. Finding the big social media payoff.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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