ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.

By: Contributor(s): Material type: TextTextPublication details: Singapore : John Wiley & Sons (Asia), c2011.Description: xxv, 289 p. : illOther title:
  • ROI of social media
  • Return of investment of social media
Subject(s): Genre/Form: DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.1265 .P69 2011eb
Online resources:
Contents:
section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?
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Includes bibliographical references and index.

section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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