Product juggernauts : how companies mobilize to generate a stream of market winners / Jean Philippe Deschamps and P. Ranganath Nayak.

By: Contributor(s): Material type: TextTextPublication details: Boston : Harvard Business School Press, c1995.Description: xii, 472 p. : ill. ; 25 cmISBN:
  • 0875843417 (acidfree paper)
Subject(s): DDC classification:
  • 658.5/6 20
LOC classification:
  • HD31 .D484 1995 HD31 .D484
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Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HD31.D484 (Browse shelf(Opens below)) Available BK011054

Includes bibliographical references (p. [455]-460) and index.

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