Black social dance in television advertising [electronic resource] : an analytical history / Carla Stalling Huntington.

By: Contributor(s): Material type: TextTextPublication details: Jefferson, N.C. : McFarland & Co., 2011.Description: ix, 190 p. : illSubject(s): Genre/Form: DDC classification:
  • 793.3089/96073 23
LOC classification:
  • GV1624.7.A34 H86 2011eb
Online resources: Summary: "This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a culture that has drawn upon African-American arts to sell products"--Provided by publisher.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index.

"This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a culture that has drawn upon African-American arts to sell products"--Provided by publisher.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.