The international brand valuation manual [electronic resource] : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.

By: Contributor(s): Material type: TextTextPublication details: Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, c2009.Description: xxviii, 420 p. : illSubject(s): Genre/Form: DDC classification:
  • 657/.7 22
LOC classification:
  • HF5415.1255 .S35 2009eb
Online resources:
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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