Consumer behavior and managerial decision making / Frank R. Kardes.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 2nd edDescription: xviii, 457 p. : ill. ; 25 cmISBN:
  • 0131227955
Subject(s): DDC classification:
  • 658.8/342 21
LOC classification:
  • HF5415.3 .K298 2002 HF5415.3 .K298 HF5415.3 .K373 HF5415.3 .K373
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Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.3.K298 (Browse shelf(Opens below)) c.3 Available BK011541
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.3.K298 (Browse shelf(Opens below)) Available BK032987
General Collection item General Collection item Nairobi Campus Store HF5415.3.K298 (Browse shelf(Opens below)) c.2 Weeded BK034318
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HF5415.3.E66 Business research methods / HF5415.3.H42 1983 Consumer behavior : HF5415.3.H637 Consumer research : HF5415.3.K298 Consumer behavior and managerial decision making / HF5415.3.L68 1984 Consumer behavior : HF5415.3.S6 1996 Consumer behavior : HF5415.3.S656 Consumer behavior :

Includes bibliographical references (p. 417-439) and indexes.

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