The marketing century [electronic resource] : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi.

Contributor(s): Material type: TextTextPublication details: Chichester : Wiley, 2011.Description: 272 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5415 .M386 2011eb
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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