Sun Tzu and the art of business [electronic resource] : six strategic principles for managers / Mark R. McNeilly.

By: Contributor(s): Material type: TextTextPublication details: New York : Oxford University Press, 2012.Edition: Rev. edDescription: x, 330 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.4/012 22
LOC classification:
  • HD30.28 .M3857 2012eb
Online resources:
Contents:
Win all without fighting: capturing your market without destroying it -- Avoid strength, attack weakness: striking where they least expect it -- Deception and foreknowledge: maximizing the power of market information -- Speed and preparation: moving swiftly to overcome your competitors -- Shape your opponent: employing strategy to master the competition -- Character-based leadership: providing effective leadership in turbulent times -- Putting the art of business into practice.
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Includes bibliographical references and index.

Win all without fighting: capturing your market without destroying it -- Avoid strength, attack weakness: striking where they least expect it -- Deception and foreknowledge: maximizing the power of market information -- Speed and preparation: moving swiftly to overcome your competitors -- Shape your opponent: employing strategy to master the competition -- Character-based leadership: providing effective leadership in turbulent times -- Putting the art of business into practice.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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