Includes bibliographical references and index.

From Anita Bryant to California Proposition 8 : the religious right's attack on LGBT rights -- An uphill battle in the 70s and 80s : building LGBT movement infrastructure -- Fighting the right in the 90s : developing sophisticated campaigns -- A winning streak : teaching campaign tactics, building statewide organizations -- And spreading victories -- Losing at same-sex marriage : rethinking ballot measure tactics -- Smears, tears, and queers : race and transgender inclusion in campaigns.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.