Anime's media mix [electronic resource] : franchising toys and characters in Japan / Marc Steinberg.

By: Contributor(s): Material type: TextTextPublication details: Minneapolis : University of Minnesota Press, 2012.Description: xvii, 314 p. : illSubject(s): Genre/Form: DDC classification:
  • 381/.45791453 23
LOC classification:
  • HF5415.17 .S74 2012eb
Online resources:
Contents:
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
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Includes bibliographical references and index.

Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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